- Always Honesty
- Always endeavour
- Always Trust
- Quality Production
- Giving Benefits to Shoes and Side Industry
- Smiling Face
- Employees and Customers Satisfaction
- Continuous Improvement
- Advanced Technology and Ergonomic Design
- Social Responsibility Awareness
- To create added value to the world by maintaining our leading structure insole production.
- To produce safe, high quality, environmentally friendly and cost-effective shoe sole and raw material products with our R&D activities.